AFG Business Protocol is not just a course, but a structured system to radically transform the way you manage your lab or practice.
In a market where competition often revolves around price, AFG introduces a completely different paradigm: not to reduce value, but to make it visible, understandable, and desirable.
Through a codified method, you will learn to use numbers not only in dental design but also in the strategic decisions of your business. Simple, clear, and “speakable” numbers allow you to communicate effectively with patients and truly differentiate yourself.
The protocol guides you in transforming every job into a unique experience, elevating both real and perceived quality. This is not traditional marketing, but a system in which the product itself becomes the message.
As with the concepts developed at AFG, the principle is clear: what is designed with logic can be explained with simplicity.
The AFG Business Protocol allows you to move from executor to strategist, from technician to point of reference.
It doesn’t teach you how to compete.
It teaches you how to become incomparable.
Course Outline:
Introduction – From Technical Method to Economic Model
The Strategic Objective: From Doing to Meaning
The Value of Differentiation
Economics and Contribution Margin
Marketing: The Power of Storytelling
Leadership and Vision
Procedures and Systems: From Talent to Method
Word-of-Mouth Marketing – The Positive Social Epidemic
Pricing and Positioning
Conclusion – The Business as a Living Organism
Course registration form
Course fee: €725 + VAT (= €884.50)
Payment method: bank transfer, check, cash
Deposit: €225 + VAT (= €274.50) to be paid upon
signing this form.
Balance: €500 + VAT (= €610) to be paid on the first day of the course
BANCA DI CREDITO COOPERATIVO DI ROMA AG. 40
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PAYMENT TO: Alberto Battistelli
Reason for payment: “AFG BUSINESS PROTOCOL” + name and surname of the participant
COURSE
REGISTRATION FORM
www.albertobattistelli.com
1. Registration for the course is considered complete only after payment of the deposit and establishes priority for booking a place.
2. In the event of cancellation of the course (before or during), Alberto Battistelli is not required to refund the amounts paid. However, the amounts may be used, upon request, to participate in the next course where places are available.
3. In the event of cancellation of all or part of the course by the organizers due to force majeure, Alberto Battistelli assures
that all amounts paid will be used for participation in subsequent dates, which will be rescheduled as soon as possible.
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With reference to the images (photos and videos) taken and/or filmed at the Cultural Conference Center during the course, I hereby: AUTHORIZE free of charge, without time limits, also pursuant to Articles 10 and 320 of the Italian Civil Code and Articles 96 and 97 of Law No. 633 of April 22, 1941, on Copyright, authorizes the publication and/or dissemination in any form of their images on Alberto Battistelli’s website, in print, and/or on any other means of dissemination. They also authorize the storage of the photos and videos themselves
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